AI Insights · Timothy · January 2025
Top 5 Personal Finance Apps on iOS in the US - Q4 2024
Explore the performance trends of the top personal finance apps on iOS in the US during Q4 2024, with insights from Sensor Tower.
The fourth quarter of 2024 saw significant activity in the personal finance app category on iOS in the United States, according to data from Sensor Tower. Here's an overview of the performance of the top five apps in this category.
Rocket Money - Bills & Budgets experienced fluctuations in weekly revenue, starting at approximately $188K and ending the quarter at about $87K. Weekly downloads varied, peaking at 336K in the final week of December. Active users showed a substantial increase, reaching over 3.3M by the end of the quarter.
MoneyLion: Banking & Cash Back saw a steady rise in downloads, culminating in 214K in the last week of December. Active users also increased significantly, from 289K to over 810K during the quarter.
Albert: Budgeting and Banking maintained consistent download numbers, ending the quarter with 54K in the final week. Active users remained stable, with minor fluctuations, ending at 488K.
Empower® showed a downward trend in downloads, starting at 38K and closing at 36K. Active users decreased throughout the quarter, ending at 628K.
EveryDollar: Budget Management had a notable decrease in weekly revenue, from $296K at the start to $108K by the end. Downloads saw a rise towards the end, reaching 55K, while active users increased to 849K.
For more detailed insights and analytics, visit Sensor Tower.
